What is point-of-purchase advertising?

What is point-of-purchase advertising?

Everyone that runs a store agrees on this: as a retailer, you must catch the customer at the point-of-purchase, when the individual is standing in front of the shelf. So, what is point-of-purchase advertising? It is the collecting term for tools and techniques that are used to assist shoppers to make the desired decision in this specific and crucial time frame – “the moment of truth”. 

So called POP displays is often used to make the products stand out in the store aisles. Displays with different features that draw attention to a specific product. Motion Display is offering the most effective POP display on the market. Our unique and patented e-paper display have documented effects on increasing sales and shopper attention.

Here are some of the features:

  • Paper-thin and as easily mounted as traditional shelf signage
  • Customizable in terms of color, shape and size
  • Creates ”life” in printed material
  • Extremely energy efficient with a lifetime of up to 12 months animating 24/7– powered by small batteries that are easily replaced
  • Requires no cables
  • 180° viewing angle, the same as for plain paper
  • High contrast in bright surroundings – perfect for retail environments

What is point-of-purchase advertising? Learn more, get in touch!

Make the shelf talk

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