Everyone that runs a store agrees on this: as a retailer, you must catch the customer at the point-of-purchase, when the individual is standing in front of the shelf. So, what is point-of-purchase advertising? It is the collecting term for tools and techniques that are used to assist shoppers to make the desired decision in this specific and crucial time frame – “the moment of truth”.
So called POP displays is often used to make the products stand out in the store aisles. Displays with different features that draw attention to a specific product. Motion Display is offering the most effective POP display on the market. Our unique and patented e-paper display have documented effects on increasing sales and shopper attention.