Motion Display makes inroads in Australia – receives order worth 1,1 MSEK from Diageo

Motion Display has received an order from Diageo Australia worth 1,1 MSEK. The order covers three different brands and delivery is planned before the end of the year.

Diageo is one of the world’s largest spirits companies with representation in 180 countries. They have more than 200 brands in their portfolio and represent several well-known brands such as Smirnoff, Smirnoff Ice, Gordon’s Gin, Baileys, Captain Morgan and Johnnie Walker. Motion Display has previously delivered around 50 display programs for Diageo, mainly for the US market. This order is the first from Diageo Australia.

“Over the years, we have completed hundreds of successful projects, for leading manufactures, mainly in the US and Europe and especially in the beverage category. It is therefore exciting that we have now received this order from Australia, which is an important step into a new market for us”, says Anna Engholm, CEO of Motion Display.

Per Delby adds: ”Motion Display has developed a unique product with a tremendous potential. The value of catching shoppers’ attention in-store is well known. The customers we meet are very impressed and they quickly realize that Motion Display is a guarantee for positive results. This order from Australia is an important milestone in our international expansion plan.”

Further information

Anna Engholm, CEO Motion Display Scandinavia AB, +46 (0)709 79 35 04

Per Delby, Global Sales Director, +46 (0)731 44 03 14

Motion Display is the leading global manufacturer of Electronic Paper Display based Retail Signage and offers new solutions for effective in-store-marketing. The company was founded in Uppsala, Sweden, 2005 by Erik Danielsson, former CEO of Pharmacia AB and founder of e.g. Pricer AB, global leader in ESL (Electronic Shelf Labels). The company has developed a revolutionary way to promote products in-store, where more than 70 percent of purchasing decisions are made.

The displays run on small batteries and can flash and at the same time show different messages in a scrolling sequence. Extensive documentation shows both significant increased attention and dramatic sales increase when using Motion Display signage. The displays’ extremely low power consumption and its paper-like features make the displays as easy to install as traditional paper and plastic signs with static messages.

Motion Display – Inroads in Australia – Press release 221114

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