Yes, the display can be programmed to show different animation sequences.
A display can contain several messages, e.g SALE, NEW, TRY ME as well as icons, logos etc. A display can be preprogrammed with different animations, each of them combining the different messages/icon/logos/patterns into animation sequences. One animation sequence can be a combination of “SALE” and “NEW”, another animation sequence can flash “TRY ME” and “NEW” etc.
In order to change animation sequence, you just need to push a button on the backside of the display.